Workshop: Marketing For Your Small Business

Workshop: Marketing For Your Small Business

349.00

9:00AM - 3:30PM - FRIDAY 22 FEBRUARY 2019

PATH HUNTING, 421 LYGON ST, BRUNSWICK EAST VIC 3057

Milan Kundera famously stated, ‘Business only has two functions – innovation and marketing’. For creative small businesses, marketing is often unplanned and ad-hoc (not to mention STRESSFUL!). Are you doing it "right"? Is there even such a thing?

In this interactive workshop, you'll learn how to utilise marketing to drive sales and increase brand awareness Fiona Killackey, a business consultant and mentor, who has been working in in branding and marketing for almost two decades.

Participants will come away armed with the knowledge on how to create, action and analyse their own marketing plan.

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WHAT WILL I LEARN?

- What is Marketing? – A look at what marketing is (and what it isn’t).

- Marketing Examples and Current State of Play – Examples of great marketing and current marketing touch points including current stats on usage

- The Changing Face of Marketing – Digital vs. Traditional, the rise of influencer marketing, collaboration, partnerships and the best use of analytics to measure ROI

- Understanding Your Audience – A look at the mindset behind your ideal client / audience and utilising this for your marketing plan

- Creating Your Marketing Plan – A step-by-step guide to creating a 12-month marketing calendar

- To Outsource or not to Outsource – When and where you need to get external assistance

WHO IS THE WORKSHOP FOR?

This workshop best suits small business owners looking to save time and build enthusiasm about their marketing again. It's also suitable for marketing managers looking to get more ideas about how to increase awareness and sales for the businesses they work in. This workshop will focus on all forms of marketing, with a focus on digital marketing (social, email, website etc.).

Investment for this class includes lunch.

WHAT HAPPENS AFTER I BOOK?

You will be contacted by email within 48 hours (weekdays only) by a member of our team with all the details you need to know for the class.

DO YOU OFFER REFUNDS IF I CHANGE MY MIND?

We do not offer refunds for this class.