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Fiona Killackey is The Design Files Go-To for small business advice - both for our own business, and in her capacity as our Small Business Columnist! Fiona brings an incredible wealth of global experience to her work with Australian small businesses and start-ups, and strikes the perfect balance between big picture thinking, and the nitty gritty. We’re so grateful for Fiona’s invaluable contributions to our business.
Fiona is a powerhouse of marketing capability, and has made a massive impact to my business. Leveraging her vast knowledge and experience in Brand, Comms, PR and execution, Fiona established a fully fledged marketing function in a matter of months, taking us from 0 - 100 through her sheer will and determinism. I attribute majority of our subsequent success and growth to Fiona’s contribution, and feel very privileged to have had the opportunity to see such a professional in action.
Image: Mark Gambino
Image: Jacqui Turk
I, along with members of my team, have worked with Fiona over the past year as we strive to optimise our marketing efforts and keep our strategy current for positioning our brand, CULTIVER. Fiona is so much more than a marketing expert: from her experience in different sized businesses, she really gets the big picture and brings a practical perspective. She is generous with her knowledge, intelligent and passionate about what she does - all of this makes her coaching sessions full of inspiration. I recommend Fiona all the time, she truly delivers.
Fiona was recommended to us through a PR agency when we were looking for someone to help us build a marketing plan for a new digital product launch. I was extremely impressed with how quickly she was able to identify the strengths of the product and produce a succinct, achievable marketing plan with targeted campaign messages for us to build on. Fiona is a pleasure to work with and sharp as a tac. We regularly recommend her to our clients and continue to partner with her on new projects.
Image: via liquorice.com.au
Image: Kate Berry
Fiona turns my insane ideas into something that MIGHT just work...and make money!
Peninsula Leisure approached Fiona Killackey to help develop a brand brief after being highly recommended. The challenge was to engage senior management and the board to ensure brand attributes and communication messages were clearly articulated to ensure the development of an effective brand for our new company. Fiona worked with me, as CEO, and then facilitated a session with all key stakeholders ensuring engagement and ‘buy in’, and the end result has now placed us in a united position and given the appointed design agency clarity. Fiona mapped out a strong strategy to ensure our objectives were met, and delivered in an engaging productive manner whilst mindful of our limited timeframe. We would not hesitate to recommend Fiona and look forward to working with her again soon.
Image: Jason Sammon
Image: Daniel Shipp
I really enjoyed working with Fiona Killackey. She helped me solidify The Planthunter brand values and business direction, and provided me with the practical tools to better manage the business on a day-to-day basis. She’s a switched on strategic thinker, and all round good woman.