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Fiona Killackey is The Design Files Go-To for small business advice - both for our own business, and in her capacity as our Small Business Columnist! Fiona brings an incredible wealth of global experience to her work with Australian small businesses and start-ups, and strikes the perfect balance between big picture thinking, and the nitty gritty. We’re so grateful for Fiona’s invaluable contributions to our business.
Fiona is a powerhouse of marketing capability, and has made a massive impact to my business. Leveraging her vast knowledge and experience in Brand, Comms, PR and execution, Fiona established a fully fledged marketing function in a matter of months, taking us from 0 - 100 through her sheer will and determinism. I attribute majority of our subsequent success and growth to Fiona’s contribution, and feel very privileged to have had the opportunity to see such a professional in action.
Image: Mark Gambino
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I, along with members of my team, have worked with Fiona over the past year as we strive to optimise our marketing efforts and keep our strategy current for positioning our brand, CULTIVER. Fiona is so much more than a marketing expert: from her experience in different sized businesses, she really gets the big picture and brings a practical perspective. She is generous with her knowledge, intelligent and passionate about what she does - all of this makes her coaching sessions full of inspiration. I recommend Fiona all the time, she truly delivers.
We were lucky enough to have Fiona host a content strategy day with our Marketing team at Etsy. A year later, Etsy engaged Fiona for a workshop at our Captain’s Summit, an annual small biz and marketing conference held for our Australian sellers. Her global experience and knowledge in ecommerce and marketing were invaluable to our seller community and her approachability with first hand experience of launching and scaling a small business made for an invaluable workshop.Fiona has an amazing knack at thinking big with business direction and marketing strategy whilst peppering her conversations with clever tactical ideas that can be implemented straight away.
Image: Courtesy of ESTY
Fiona has been an absolute pleasure to work with, her knowledge, experience and understanding of helping small and big business develop and execute marketing plans is something we truly value and loved about working with Fiona. She is a delight to work with and truly cares about the brands she represents, we would recommend Fiona to anyone looking to take their business to the next level.
Fiona was recommended to us through a PR agency when we were looking for someone to help us build a marketing plan for a new digital product launch. I was extremely impressed with how quickly she was able to identify the strengths of the product and produce a succinct, achievable marketing plan with targeted campaign messages for us to build on. Fiona is a pleasure to work with and sharp as a tac. We regularly recommend her to our clients and continue to partner with her on new projects.
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Image: Kate Berry
Fiona turns my insane ideas into something that MIGHT just work...and make money!
Creative Mornings has a global ethos of wakefulness, and with each speaker we aim to wake the minds, hearts, and eyes, for our audience. Fiona truly embodies the nature of what makes a great Creative Mornings Speaker and it was a true pleasure to host her. Speaking on the theme of ‘Chaos’ Fiona presented a uniquely personal, insightful, and inspirational talk which remains one of the highlights from our chapter.
Image: Amelia Stanwix
Fiona’s talk on the buyer cycle and how to nail your digital content was nothing short of outstanding. She provided our attendees with extremely valuable insights and advice on how to improve their approach to brand identity and digital marketing. We’re still getting positive feedback about her! We would be lucky to have Fiona back again - she truly is an expert in her field.
Peninsula Leisure approached Fiona Killackey to help develop a brand brief after being highly recommended. The challenge was to engage senior management and the board to ensure brand attributes and communication messages were clearly articulated to ensure the development of an effective brand for our new company. Fiona worked with me, as CEO, and then facilitated a session with all key stakeholders ensuring engagement and ‘buy in’, and the end result has now placed us in a united position and given the appointed design agency clarity. Fiona mapped out a strong strategy to ensure our objectives were met, and delivered in an engaging productive manner whilst mindful of our limited timeframe. We would not hesitate to recommend Fiona and look forward to working with her again soon.
Image: Jason Sammon
Image: Daniel Shipp
I really enjoyed working with Fiona Killackey. She helped me solidify The Planthunter brand values and business direction, and provided me with the practical tools to better manage the business on a day-to-day basis. She’s a switched on strategic thinker, and all round good woman.
Fiona’s enthusiasm knows no bounds! Every session with her was invigorating and filled with practical advice. Fiona is also extremely well connected, and was able to introduce and set up meetings with people across all creative fields, even with creatives based offshore. I would have no hesitation in recommending Fiona to anyone who needs some direction in their business.