Our Sidestep the Hustle Group Coaching Program

In need of some clear direction? Want to know what to stop doing and what to start doing? Seeking a supportive group of likeminded creative small biz owners you can connect with and learn from?

The Sidestep the Hustle Group Coaching Program offers the opportunity to learn how to scale your business, without scaling the stress. It's less "hustle" and more "how to", led by someone with the experience to know the difference.

With fortnightly coaching calls, in-person meet-ups, a private FB group, and a host of proven templates and worksheets, this is your chance to join an intimate group of small business owners looking to upscale and enjoy their business.

Kate Stokes, Coco Flip

“I really enjoyed connecting with Fiona and the other wonderful small business owners in the group. It was so helpful to discuss challenges with other people who were experiencing similar things and to have some accountability for my plans.  It was so helpful to discuss challenges with other people who were experiencing similar things and to have some accountability for my plans. The program helped me step outside of my usual business practices and shake up our strategy. It gave me the confidence to make some big decisions and look to the future of the business. It can be difficult to carve out the time to really analyse where you are and where you want to go, and doing the program made it so much easier to protect that time.” 

WHO IS GROUP COACHING FOR?

The Sidestep the Hustle group coaching program is best suited to small business owners in their first 1-5 years of small business, who are looking for guidance, clarity and proven strategies and tactics when it comes to increasing their passion, purpose and overall profit, without hustling 24/7. It is also suitable for people who have been longer in business, but who have never taken the time to invest in learning about business and working ON the business (rather than simply IN it). To date, we have had people with just a business idea through to people 30 years in. Everyone has found it helpful.

The program is led by Fiona Killackey, who has more than 20 years experience working in senior roles and consulting to brands (large and small) on their business structure, processes & systems, marketing, branding, profitability and culture. 

It is for anyone seeking guidance on how to grow and scale their small business, while having the support (and accountability) of an intimate group of likeminded people.

My Daily Business serves small business owners across the UK, US, Singapore, Hong Kong, Australia, Spain, France, Germany, New Zealand and Mexico and has found the most common issues relate to direction, purpose, finance, accountability, efficiency and confidence.

WHAT DOES GROUP COACHING INCLUDE?

Each group will be curated and capped to keep the program intimate with individuals who are committed to learning, challenging and developing themselves while being guided by an expert in small business strategy,  systems & processes, marketing and content. We also offer 1 free spot for someone in a charity / NFP, someone who is BIPOC / First Nations and/or LGBTQIA+ who may not have had the same access and opportunities as others, and/or a single parents or someone who is struggling financially right now (please mention this within your application. This information is kept confidential and will not be shared with anyone other than people who work at My Daily Business.)

2 x 1-Hour Live Coaching Calls per month

Hosted by Fiona Killackey, founder of My Daily Business, these video conferencing calls will dive deep into common areas of stress, overwhelm and confusion for small business owners. Whether you need help with marketing, systems and processes, profitability and/or getting your brand and yourself out there, these coaching calls will provide an opportunity to learn, ask questions, understand the best tactics and strategies and stay accountable to your fellow collective members. (Worth $1198 per month)

Tools & Templates

As a Sidestep the Hustle member, you will enjoy access to proven templates, tools and tactics that you can use to implement in all areas of your business. From example pitch decks, marketing plans and email sequence templates, through to business model templates, content documents and money mapping trainings, you’ll have access to a wealth of materials to grow your business. (Worth $7000)

2x  30-minute 1:1 Coaching Calls

To ensure you get the most out of this program, each member will be provided with 2x 30-minute 1:1 coaching calls with Fiona Killackey, founder of My Daily Business, at any time within the 12 months. Within these calls we will discuss your individual needs in the 12-month program, any biz challenges you are facing and the best solution to your biz problems. (Worth $550)

Library of Expert Video Trainings

Need to up-skill quickly in SEO, or thinking of starting a podcast as part of your marketing efforts? As a Sidestep the Hustle member, you will have 12-month access to a library full of expert trainings, free to check in and watch whenever and whenever it suits you. (Worth $5000)

Guest Expert Coaching

In addition to Fiona’s mentorship, members will experience live teaching and coaching from global experts in the fields of analytics, profitability, PR, funnels and law. Carefully curated to suit the needs of the collective members, these sessions will provide further opportunity to learn from leaders in their field and understand the tactics and strategies you can apply immediately to grow your own creative small biz. (Worth $900 per guest, 6 over the course of the year, totalling $7,000)

Private FB Group for Peer Support

One of the biggest takeaways from group coaching is a great, close, network of fellow small biz owners. To ensure you can meet, connect and bounce ideas off one another, you will also have 14 months access to a private FB group where you can post questions, ask for feedback or just share tips and ideas. (Worth $5600). 

Faustina Agolley, SuperFamily

“I’ve been an employee and a freelancer but I’ve never created a product based business that could scale. Superfamily had its branding on lock and a vision for haircare, but I was still asking “what on earth next? And HOW?!” Fiona is both a coach and a pro team player. The coach in her gives you a  10,000 foot view of your business, and the pro team player means she has endless solutions for the day to day challenges. Both of these modes of Fiona’s leadership allow you to grow so your business can follow with you, not the other way round. A special highlight of group coaching are the roster of other successful business owners that conduct “ask me anything” sessions.”

Lauren and Sofia, Leaf Supply

"We did our group coaching with you and it was a game-changer for us. When you're in the business, you don't always see things clearly. To have somebody who's like, “Maybe think about where your revenue is coming from, and if you're doing things for the right reasons” was amazing. It so was helpful to sit down, crunch the numbers and…. to cut back, streamline, and work out where we should be focusing on and what's important to us."

TOTAL VALUE: $40,000 +

Exhale :)

Your investment is just AUD$699 + GST per month

(or AUD $8,000 + GST if upfront paid in full which includes a saving of $388)

IF YOU FALL INTO ANY OF THE FOLLOWING, THE MY DAILY BUSINESS GROUP COACHING COLLECTIVE IS FOR YOU:

  • You feel like you’re constantly running on empty, but still not getting ahead in your business 

  • You set yourself loads of goals, but get to the end of each year and feel you have achieved little more than the year prior

  • You see people who are less experienced than you seemingly being more ‘successful’ and want to know what you can to make things work better in your business 

  • You started your business and let it grow organically but now realise you need some business strategies in place to get to the next level 

  • You feel anxious when it comes to marketing or ‘selling yourself’ and want some tactics to feel more confident in these areas

  • You are constantly comparing your business to others in the market and beating yourself up about not doing X, Y or Z

  • You are constantly living in a high / low state when it comes to revenue and would love to know how to even things out more 

  • You enjoy your business but feel like you are always working alone and would love to have likeminded people to bounce ideas off 

  • You know what you want to do, but you need someone to keep you accountable as it’s too easy to put client / customer needs ahead of your own goals 

  • You feel like you keep throwing tactics out there and nothing sticks

  • You are sick of Googling the answer and browsing through business FB groups. YouTube or Tik Tok videos, only to end up even more confused than ever 

  • You know something has to change and are willing to commit the time and energy to up-level your business knowledge

We also offer 1 spot for someone in a charity / NFP, someone who is BIPOC / First Nations and/or LGBTQIA+ who may not have had the same access and opportunities as others and/or a single parents or someone who is struggling financially right now (please mention this within your application. This information is kept confidential and will not be shared with anyone other than people who work at My Daily Business.)