Episode 44: Investing in Yourself As A Small Business Owner: Do You Have a Training Budget?
In this coaching episode with Fiona, she reminds us about how important it is that we always invest in ourselves - by attending training sessions, enrolling in courses and constantly reading helpful materials. Listen now as she shares her insights on setting a training budget and how to allocate it and choosing what kind of training to get to help you with your small business.
Topics discussed in this episode:
Introduction
Your training budget
Allocating your training budget
Your business objectives
To outsource or not?
Impact for business
Choosing what training to get
Does this person actually know their stuff?
Who has done the course and loved it?
What is the price?
Conclusion
Resources mentioned in this episode:
Episode transcript:
Hello and Welcome to episode 44 of My Daily Business Coach podcast.
I am really looking forward to today's episode. I'm always looking forward to these. I love recording these. I love chatting to people after the podcast comes out about, you know, what they found useful. I love getting the DMs. I am especially excited about today's episode because I really do think that if you commit to doing this, it has the potential to completely change the game for your small business, for your knowledge and understanding, and for just kind of the impact that you're having on the rest of the world.
So today I'm bringing you a coaching episode, which is a longer episode. And what I do day in, day out is I’m a business coach. That's what I do. I am an accredited business coach. I've been working with small business owners and some larger business owners across the globe for the last five years. And prior to that, I worked for 15 years in senior marketing and content and brand roles in Australia and the UK. And so a large part of what I coach on is business systems and structures and processes and strategic brand marketing, because it's one thing to be like, oh, I've got really great ideas for Instagram or I've got this great Pinterest strategy or my funnels are all set up.
But if there's no strategy behind your marketing, it's just this adhoc scattergun kind of game that you don't know how you're gonna go in. And so one part we look at is strategic marketing. But then on the other sort of side of that is that even if you have a strategy, you still need to have the systems and processes set up in order for that strategy to work and for you to hit the business goals that you have. So that's a lot of what I do. And you can connect with me if you're interested at mydailybusinesscoach.com and also on Instagram at @mydailybusinesscoach.
But today I wanted to dive into a topic that's not really discussed as often as it could be, or maybe it's discussed like it's out there. People know they should be doing it, but perhaps not in a way that is super helpful. It's something that we all, as small business owners, we know we should innovate. But perhaps we put off by the sales messages that come out around this topic or even just the sheer volume of options that are out there. And I think I might have talked about it before, but there was a study done about Jam ages ago. You can just Google the jam study about choice. And so sometimes when we have too much choice and abundance of choice, we find it hard to make a decision at all. And so I think that is definitely something that comes into play in and around this topic that I'm going to talk about today. So should we get stuck in and find out what I'm actually coaching on? Let's go.
All right. So today, I really want to discuss all things training and more than that, investing in your own skills and investing in you as the leader of your small business. And so if you've read my book, Passion, Purpose, Profit, or if you've worked with me or if you've even just listen to this podcast for a long time. Thank you, you'll know that one of my brand values is education. I was raised in a house cluttered with books and my parents, huge, huge readers. You know, they were the kind of people that borrowed like the maximum that you could borrow from the library every single time. And they would come home, especially in their later years when they'd retired with a whole basket full of books like 10, 12 books, and they would just sort of chew through them in a week or fortnight. They were just voracious readers, both of them.
And I guess my parents were also people that knew the value of education. We were forever being told in our household, my siblings and I, that education is the one thing that you can invest in and it will reap rewards for the rest of your life. It's also the one thing you can invest in and you can never lose. No one can ever take it away from you once you have it. Unlike, say, material possessions or other things. And so when I'm talking about education, I should point out that in the way that I was raised in everything, it wasn't just the education that comes from books or from university or degrees or those sorts of things. My parents were huge travellers and they had both travelled and they'd lived all over the world. You know, my mum spent her early years in Ireland, as did my father. And then she was working as a young nurse all over Europe. And then she worked in New York and San Francisco in the 1960s. And I think that that time in that travel really instilled in her a sense of standing up for what's right and speaking out against atrocities like racism and sexism and all of the things that are still happening today unfortunately, even though that was back in the 60s.
And my father spent 30 years at sea travelling all over the world. And with that, he just met so many people from all walks of life. And he had so many stories to tell. And he had this real belief that every single person that you meet not only should be, you know, of course, treated equally, but that every single person has something to teach you. And so when I talk about education in this podcast or any other time in my business, I'm talking about the type that, yes, you can get from books and courses and podcasts and training programs, but also from life itself, from getting out and meeting people and the world at large. You know, hopefully we can all do a bit more of that soon. So fingers crossed.
And so obviously, education is really important for me. And like I said, it's one of my values. And I try and align to that by providing affordable courses and e-books and group coaching programs and workshops. But I also give away a lot as well, like this podcast, or I have a weekly Sunday email which you can sign up to over at mydailybusinesscoach.com/subscribe and I'll link to that in the show notes. But I share tips on Instagram at @mydailybusinesscoach. I have a free closed Facebook group called the Good Business Group just for small business owners where we have free video trainings with myself. We have Q&A with experts in all sorts of fields from like small business law to SEO to podcasting, to how to collaborate.
And suffice to say, I guess that's kind of a long way around saying that in my business, in the work that I do any my personal life, I'm all about education, whether it's paid education, whether it's free education, just in all of its brilliant forms. I really do think that access to education access being one thing that I'm gathering, that if you're listening to this podcast, chances are you already have quite a lot of access and privilege. Just, by the way, that you can listen to this podcast.
But I think it's also that access, but it's also initiative taking the initiative to upscale yourself, to educate yourself. There's a famous quote by Nas, who I love, who said, “A wise man educates himself.” It really is. When it comes to education, especially the small business owner, you have to be the one taking the initiative to access that.
So in today's podcast, I wanted to discuss one core part of education, particularly for small business owners, which is your professional training and the budget you put towards it. So how much should you spend? You know, what's too much? What's not enough? What should you spend on? You know, you might be like, well, I have so many things that I need to upscale on. How do I figure out which comes first? Also, one of the biggest things and it kind of goes back to what I was saying earlier about choice is how do you know who to access the education from? I mean, today there are just literally thousands, hundreds of thousands of cost providers or authors or people like me, business coaches to go with. And so in today's podcast, I kind of want to dive into all of those things and really help you to feel confident when it comes to understanding your training budget and also what you want to get out of it. And then how to actually find the right people or places to access that great education from. So before we dive in, I guess one thing to get clear on is what do I mean when I say “Training budget”.
So for some people, you may never have heard of that. You know, depending on when you started your business in your career prior to starting a business, you just may or may not have ever heard of training budget. And it's pretty much as it sounds. It's a budget for training. So I have worked in some larger companies in the UK and Australia, such as Amazon and Audible and Open University and Country Road Group. And in each they had a definite training allocation. Now, this wasn't always financial. It wasn't always, oh, you've got three thousand dollars per year to spend on your training.
It could be that they would bring in experts such as when I was at Amazon. We had people from Google come in and help us learn about search. And that was a good decade ago now. So I'm not sure what they do. But back then, you know, we had certain opportunities like that to really upskill. We also were allowed to kind of go into other areas of the business. So, for instance, I put my hand up to be like, yeah, I really would love to be part of the recruitment for people coming in for marketing and content roles. And so I was able to up skill and learn a lot about recruiting and interviewing and biases that we have and all sorts of really amazing stuff that was technically outside of my role, which was in marketing at the time.
So definitely they had education was a key thing, but it wasn't always hears a certain amount of money, but they definitely had in other kind of ways as a budget for it.
And then at places like Country Road Group, where I finished my kind of employed career, finished for now, I guess while I'm running my business. I finished there as head of marketing for one of the brands at Country Road Group, and I had a training budget for myself and also for people in my team, which helped people do you know, all sorts of things from like a short weekend Instagram course that we might have a social media manager go to through to a three day intensive management course that I did. That was, you know, was intensive. And it was all day for like three full days of just learning about management and leadership and all of those things.
So a training budget can be something that we have been exposed to or we've experienced in an employed role. But somehow often what happens is when we begin our own business, we fail to implement that for ourselves or we think I'll do that once I'm really doing well financially or when we have an abundance of profit or we have a really amazing year and when we can afford to allocate that.
And what I'd say here is what is the cost for you not spending on your training and upskilling?
You know, you go in, so you start your business. So you started it in 2010 and now with 2020 and you've had 10 years potentially where you haven't upskilled. Of course, in any business, you're gonna just have to learn new skills. That's just that's par for the course. But without an allocated training budget, we can often just dismiss and I'll do that another day. I'll do it next year. I'll do it if I get a good tax return or I'll do X, Y, Z at some point in the future. And at some point often it never comes.
So I'd urge you first to just kind of open up your mind and get curious about this. All right. I probably do need to be doing more of this. I do need to set aside a budget. Okay. What could that look like? And without dismissing it as I'll do that when and just thinking, okay, how could I do it now?
So some tips that I have for you when it comes to training or allocating the training budget are firstly to get super clear on your business objectives. So what are the goals of the business? And I talk about this a lot, but I really think that you need to have three clear goals. And when you think about goals, you want to think about them in terms of from X to Y by when, so that.
So, for instance. So instead of saying, oh, I want the business to make more money, you might say I want to go from making one hundred thousand dollars in June 2020 to making one hundred and fifty thousand dollars by December 2020 so that I can hire somebody part time and have a bit more time for surfing or whatever it is that also brings you joy in your life. So the first thing is to get super clear on your objectives. If you're not already, because that will then sort of help you reverse engineer “What sort of skills might I need in order to hit those things that I don't already have?”
I guess the next part after that is to decipher, do I need those skills or am I happy to outsource that? Because sometimes there's really no point in you potentially say, I don't know, doing a course on CAD or on some other, you know, how to learn indesign if you're actually not going to be doing that, if you're actually like I'm happy to outsource that to a graphic designer or somebody else that knows that tool. And so that may not be the best use of your money.
So you want to be thinking, okay, I've got these business goals, how am I going to achieve that? What sort of skills might be missing? And then do I need those skills? Do I need to allocate the money towards me upskilling or am I happy to outsource that? And it could be that you're really happy to outsource it or it could be that you're like, I want to be doing more of this in my future in the business, so I'm happy to learn that skill myself. And so I'm going to put together some places that I could learn that skill and then see what they cost and see if they fit into my budget.
If you know your business objectives, but you're like, I actually don't know the skills that I need to hit those, then it's worth doing something like a skills matrix. And I have one of those free on my website that you can download. And that's basically looking at the skills, the interests and the experience for various tasks in your business. So it allows you to almost reverse engineer, write down the tasks that need to be done or the areas that need to be managed in order for you to hit these goals.
And then think about do we have the skills in the business? Do we have somebody who's interested in this? And then do we have the experience? And it could be that you have people that have the skills and the experience, but they're actually not that interested or passionate about it. And so, again, you might be thinking, well, should I as the business owner, learn that, you know, because I'm passionate about it or should I outsource that?
So I hope that makes sense. The first point is really to get clear on your business goals and then think, what do I need to achieve those goals? And then do I need to do that or can I outsource that? If the answer is that you need to or you would like to do that, then this is where you come into what is my training budget?
So really, the whole budget idea could be in how long's a piece of string. You could have twenty thousand dollars to spend on your training budget. You might have million, you could have three hundred dollars. It doesn't necessarily matter how much you have, but how well you spend it and sort of what is the return on investment for that.
So you might spend one hundred and fifty dollars on a course that is going to totally transform the way that you use, say, Instagram. Instagram might be a really great channel fee and you like I just don't know how to use it. I don't know how to look at the inside. So I don't know how to use analytics. I'm not really sure how to use DMs as a strategy. And so I saw this call came up that's going to teach me all of that for 150 bucks. Awesome. Because you can see that the return on that is not only how to use Instagram, which is a key marketing channel for you, perhaps, but also the confidence, if you like, once I've done that course I know I'll feel more confident to use this platform to get more excited about it and to not kind of use it in the adhoc. Whenever I feel like posting, I'll post, but otherwise I'm not really sure how I'm connecting with people. That is one example.
And of course it is not guaranteed that you do this course and that all comes with it. But you want to start thinking what is the outcome? For instance, again, to go back, you could be at this stage and you think actually it's a lot cheaper for me to outsource that.
For instance, you might be like, oh, I need to do I need to get better. SEO, for example, this comes up a lot of people with a lot of small business owners and so they don't really know SEO. So they might be like, okay, I'm going to invest in a course by, say, Kate Toon is a great one. Or Neil Patel or this lovely guy in Melbourne who does this, David Percoco. All sorts of people do SEO.
And so you might be like, okay, I can invest in that. Or you might think, well, I've looked up some of these courses. For example, you might find one and let's say it's five thousand dollars and you might think, well, that's a lot of money. And for five thousand dollars, I could outsource this to somebody who knows this stuff really well. You also want to be thinking, will I actually implement what I'm going to be learning? Am I the person? And again, this goes back to who is actually going to do the task. Am I the person on Instagram or am I the person on my website making changes for SEO? Am I the person creating Google AdWords or is that outsourced anyway? And so, again, do I really need to know that stuff? And is that part of what's really going to propel me forward in my business to meet my business objectives?
If you're also at this point thinking, well, I still really don't know what I need to upskill in or what I need to get better at. It's worth looking at your testimonials, looking at feedback, looking at customer surveys, doing customer surveys. If you haven't done them before or client surveys and really looking at kind of what's missing, what are the gaps. So it could be that, you know, logistics is not a strong point of yours and perhaps you're doing it yourself. And it would be really great if you had a system and process to figure that out.
And because you know that some of the feedback from customers is things take a long time or things are getting broken or you just know that that's a stress. Or maybe people that work for you are thinking of the logistics in here is, you know, our operations procedures are pretty crap and stressful and everyone's upset all the time. It could be like, okay, we need to invest in training into that area. Or if you are a service-based business, it could be setting boundaries. It could be as simple as that. It might not be an actual backend, you know, Web site or SEO or graphic design. It might be something else more in the mindset area of time management or setting boundaries.
If you're somebody who's like, oh, gosh, you know, my clients are contacting me at all hours a day, or they expect me to work weekends or they expect me to turn up to see a house, perhaps you're an interior designer at whatever hour they decide. It could be. I really need to learn how to set boundaries. And I'm happy to invest in that because I know, again, thinking about that Instagram example, the confidence that might come if I am really clear in setting my own boundaries and sticking to them. So, again, think about those sorts of things when you're thinking about, well, what do I need to upskilling or what do I need to get training on?
Another thing when you're thinking about this stuff is expansion. So, for instance, if you are hiring people for the first time, if you are expanding into a different country, if you are expanding your family and you're sort of thinking, well, how do I balance work and family for the first time anywhere where there's a new thing, maybe you're getting a new category in your product business and you're like, oh, my gosh, we've never sold accessories before. We've always been an apparel business. Again, look at that newness and be thinking, really? Do I have the skills in that area? Do I have the experience? And do I have the interest?
And then where can I potentially be getting training help or buying a course or something else that's going to help me with that. And again, the impact or the outcome of that might be I feel more confident to do this because I've got frameworks from this course or I've got these insights from this training program and I feel more confident with this new thing that's happening in my business.
So we've kind of gone through, you know, some key areas, which is to get really clear on your business goals first and then be thinking, okay, well, what do we need to action or change about our business or even change about you as the business owner to hit those goals? Okay, who is going to do this? Is it me? Am I outsourcing it. If I'm outsourcing it. Do I really need to learn these skills? And for some times, yes, 100 percent. You need to learn them even though you're not doing the program yourself. You know, you're not on the tools. Other times it's like, no, I'm outsourcing this. I don't actually need to be across this. And so that's fine. You also want to be thinking about, okay, if I'm going to invest in this training or this course or this program. What is the return on investment for the business? And for myself? What's the impact? Will I feel more confident? Which then leads me to take more action in a particular area like marketing.
So I have a business course called Marketing For Your Small Business. You can find it marketingforyoursmallbusiness.com. And that teaches people the theory of marketing as well as how to practically implement it. And it's not specific to a, you know, here’s Instagram marketing, his Facebook marketing. It's how to actually have a proper marketing strategy, regardless of which connection channel you use, such as Instagram or email marketing.
And so doing that course many times and people have gone through the course that, you know, live workshop with me or they've done the online course. A lot of the feedback I get is, oh my gosh, I actually feel excited about marketing. I actually feel confident to be able to put together a marketing plan. I know which elements need to be in it and I know how to track my marketing. And so, again, you want to be thinking, what's the return on investment, which may be really clear, return on investment. It could be more sales or things like that, or it could be other things like your mindset shifting. Again, when I talked about boundaries, that could be one or it could be competence, you know, so that is huge. So you thinking, what are my business goals? Who's going to do this? Do I need to do the training or cannot outsource it? And then what's the return on investment or impact and then thinking about, well, what do I actually need to get training on?
So I've talked about a couple of things to think about in terms of how to choose what training to get.
The next question that really comes up then is, okay. I know I need to invest in, say, marketing or digital marketing or SEO or management. You know how to be a good leader? How do I choose who to go in? And this is a big question because like I said at the start, there is just an abundance of choice out there at the moment, it has never been easier to put together an online course to put it up on a platform like teachable. And away you go. You've certainly got students coming in.
Now, there's nothing wrong with that. It's awesome. I do that in my business. It's a huge area that's growing. You know, the whole passive income movement. But it can be really confusing to the people buying into that as to think, well, does this person actually know their stuff or not, you know. Are there testimonials paid for or not? Is any media around them paid for or not? So it's really difficult. It can be at this point, especially if you don't have a whole lot of business friends around you who can refer you to something and say, oh, this really worked to me. If you don't have that around you, it can be really, really difficult to decide. Well, do I really want to invest my money? Because does that person know their stuff really? Now I get a lot of dams, direct messages in Instagram just at @mydailybusinesscoach. I get a lot of people messaging me saying things like I need to get better at Instagram. Which courses would you suggest? Or, Hey, I'm thinking of doing this particular brand course on social media. What do you think? Or hey, I'm thinking about investing in X, Y, Z course on SEO. It's a lot of money for me. Have you heard good things?
And so one that's awesome because people trust my opinion, but two it also shows just how much confusion there is out there when it comes to online courses. So things that I would say when you're looking at. “Should I choose this program by this course provider or I've seen an ad come up on Instagram and oh, my gosh, that that sounds amazing. Promising the world. Wow, I should do it.”
You want to be thinking of three things when it comes to this choice and how to make it.
One is, have they been able to do this for anyone outside of their own business? So, for instance, if someone says, “Oh, I can help you 10x your followers on Instagram or I can help you, you know, get serious cut through with your email list or I can help you build an email list or I can help you with marketing.” One thing that I ask people to think about is, has the person doing the course done it for anyone else apart from their own business? Now, this can be a point of contention because some people are like, well, they haven't, but they've built their business exactly the same way that I would like my business to. And so they might be really tempted to go jump into that. But what I would say is it is not easy necessarily to build a business.
But in these days, with so much vanity metrics, such as e-mail followers or social media or things that appear in a certain way, sometimes that can cloud our judgement. And so when I'm looking through my own business, when I'm looking at I've done a SEO course, I did a course a long time ago on email kind of email marketing. And I can't say that I necessarily took away that much from that course. But if I was not a writer, if I was somebody who didn't do this very often, I would have taken away way more stuff from there in both of those cases. Both of those course providers had worked in offices in a freelance capacity before starting their own business. They had a lot of experience with different types of businesses. And it's something that I think has really helped me in my business as well. You know, many, many, many people have marketing courses, and I would say that some of them don't have the experience marketing any other business apart from their own.
And I think say with mine, you know, I've worked at huge companies like Amazon, marketing lots of different things in there and big companies like Country Road Group. But I've also worked at a tiny start-up digital agencies. I've also worked in-house at a tiny Start-Up skincare brands and other things. I've had to be able to find a way that people can market regardless of their resource budget, regardless of how many people they have there to actually work on the business. And so I've been able to find strategies and frameworks and tactics that work across the board.
Now, the same goes like when I bought the course on SEO. I bought it from Kate Toon, who has worked for close to 20 years in loads of different agencies and all sorts of places across the UK and Australia. So I personally feel like that's something to look at just because I feel like those people can bring a lot more background and experience to things than, say, somebody who quit their job six months ago has built an Instagram brand and is now going to teach you how they did it.
Now, I know I know this is going to be contentious and controversial, but I'm just sort of telling you my opinion. And when I have chosen courses, I have tried to look for people who have quite a few years of experience behind them so that I know that what I'm getting is really going to work across multiple businesses and is not specific to “I did it this particular way and that's why I've done it. And prior to the six months before quitting my job, I worked in a completely different field.” So that's the first thing. That's what I would look for. I would look for the depth of their experience and to understand kind of what they've been able to do in the past for various businesses, not just their own. That would be my first point.
My second thing, when you're thinking about who am I going to choose, is to consider who has done the course and loved it. And so you're looking for things like testimonials. But also, you might be looking for people who've specifically done this and then contacting them in an Instagram D.M. or by email and just literally asking “I know you've done this because you mentioned it on your social media. I know you've done it because you mentioned that when we had coffee that time. What was it actually like? And would you recommend it.” Now, I've had these conversations with lots of my friends and I've recommended some of the courses and some of the courses that I've bought. I've said absolutely not. Complete waste of time, complete waste of my money. Don't go near it.
So I think definitely getting some real feedback from people, not necessarily just like the testimonials that are on a sales page, but even reaching out to the course provider and being like, hey, are you happy to, like, put me in touch with a couple of people who've gone through your course or are going through your course and seeing if you can connect them that way because you do want real life feedback.
Having said that, you also want to keep in mind that perhaps people's objectives are different to yours. So they might say, yep, it was really great, but it actually took a long time and there's too many videos. And you might be thinking, well, I actually have a different lifestyle and I've got more time to work through that. Or they might have had different business objectives for you. So, again, they might have been like, I'm outsourcing all of these, but I just want to be across how it actually works versus you might be like, well, I'm actually doing this work myself, so I'm gonna be probably investing a little bit more into understanding the course and being able to be sure that I can implement it because I'm the one doing that in my business.
And then the third point - So you've thought about when you're thinking, you know, who am I going to choose? You've thought about experience levels in depth and making sure there's a variety that matches your business or your business needs. The second is testimonials and proof for people what, you know, opinions of how they found the course or the training. And then the third is price. And this is going to be a factor for most people. So it's the price. And again, this goes back to really being across what your business objectives are and what the return on investment slash impact of doing this would be for you.
Because, for instance, somebody thinking, oh, my gosh, if I could feel competent marketing on Instagram, that would be worth someone might think, well, that's worth ten thousand dollars. Someone else might be like, ah, maybe five hundred. So people will have various different opinions on what something is worth and the value. But when it comes to who to choose, you want to be kind of across your budget already. So you would have done the work on what's the impact and then how much I happy to spend. And that is kind of the third point when you're choosing somebody, because more money doesn't necessarily mean a better course or a better outcome. I have done courses that are very expensive. I have done courses that have been like 39 dollars. And sometimes it's the 39 dollar course that's had greater impact on me than this much more expensive course that I might think. Oh, it's, you know, it costs so much. It must be brilliant. And then sometimes you come in and it's just not.
So don't be fooled into thinking it's more expensive, it's better. But do understand what a budget is so that when you're looking at people, you might think, you know, that's really great. I just am not there yet. I don't have that budget yet. For other people, you might be like I know that the impact of this is brilliant. And actually, yes, it's probably above what I wanted to spend right now but I'm happy to spend that because I know the impact on my business is going to be massive or the impact on myself as a business owner is going to be massive.
So I know I've gone on a few different tensions in this, but I hope that when it comes to understanding how to up skill, this podcast episode has given you a bit to think about really thinking about one of my goals and objectives for the business. What do I need to become or upscale on or learn to hit those? Will it be myself carrying out this studio across this task or project, or is this something I could outsource? If it is myself doing this and I am going to upscale and get training or work on a program for this, what is the impact for my business? What's the return on investment? It could be financial return on investment. It could be freeing up your time. It could be mindset shifts. What is the impact for business? Understanding what you actually need training in. So this is really getting clear on what are the skills that are missing? What are the gaps? What are the things say that's coming through in customer feedback or client feedback that I know we need to address as a business or how am I working? That's sort of maybe negatively impacting the rest of my life. And so I need to get better at that. For instance, setting boundaries is a big one and then understanding who to go to to find the right course. And when you're thinking about those things - thinking about their level of experience, the testimonials and the real life proof of people who've done that. And then the price point.
So those are just some factors to think about when it comes to training. Obviously, we could talk about this all day, but I hope that really helps you and I hope it helps you think about 2021. And where do you want to be and what sort of things you want to upscale on or learn or get better at or improve. And then what's the budget that you're going to set aside to be able to do that?
Remember, nothing changes if nothing changes and you are the leader of your business. So you need to grow as your business grows. And it's not about saying, oh, my gosh, you need to be more productive and more skilled and more this, this, this, or you need to throw cash at training or online courses. But it's about being aware of potentially if you are employed, what would you be given in terms of opportunity, training budgets for these sorts of things that you're not necessarily giving yourself as the leader of your small business?
One of my favourite books is in terms of business books is Eat That Frog by Brian Tracy. And one of my favourite quotes from him is “Be a lifelong student”. And I feel like that is something that has helped me so much in my own business. And I hope that this podcast episode, if nothing else, gives you a little reminder that. Okay. What do I want to get curious about when it comes to my business?
What could help me and what could the impact be?
I have mentioned my marketing for your small business course. You can find that at marketingforyoursmallbusiness.com that pulls together everything I've learnt over the last 20 years and gives you the best tips and tools and tactics and frameworks and templates to build a marketing strategy and a marketing plan. Of course, we're willing to do that and everything else in the show notes and you can find them at mydailybusinesscoach.com/podcast/44. This is Episode 44 to make sure you don't miss out on any other coaching episodes. My longer interviews with the small business owners across the globe and of course, the quick tip episodes that come out every single Tuesday morning, Australian time. They make sure you hit subscribe. Thank you so much for listening. I'll see you next time.
Thanks for listening to my daily business coach podcast. If you want to get in touch, you can do that at mydailybusinesscoach.com or hit me up on Instagram at @MyDailyBusinessCoach.
